Positioning your company for growth by helping you launch, level, or leap
Welcome to progress.
Welcome to results.
Welcome to Anabasis.
Anabasis Partners is an international strategic communications advisory.
We are advisors to CEOs and Boards in defining moments, where perception determines enterprise value.
Whether it’s launching your branding, optimizing your organization or making that major leap to the next stage, we’re here to develop and support that journey.
From scale-ups to Fortune 500 organizations, we understand the challenges to achieving real progress and the resilience required to help you reach your
corporate milestones and capital events.
Our approach
Depending on the stage of the company, we’ll work with you to determine whether launch, level, or leap is most appropriate to achieving the long-term success you want and the progress you require.
Launch
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Achieving the impact and influence you want in the marketplace.
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A go-to-market launch strategy that helps you punch massively above your weight in a crowded and competitive marketplace.
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Planning activity and roadmap
Create Positioning Strategy
Building a team (build team inside and out with the right tools to get things going)
Specify tools and processes to get things done
Establish ways of working
Monitoring and results
Level
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Stabilizing and optimizing to continue a growth momentum.
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Develop a strategy which focuses on defending your top-line and growing your bottom-line / opportunities and building resilience.
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Audit process and ways of working
Right size and right shape of team
Right-skilling the team
Refining and defend positioning
Crisis comms
Rationalize activities
Scenario planning and growth risk
Internal comms
Post-period launching
Resilience planning and risk mitigation
Leap
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Take the business to the next level for rapid growth mode.
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Re-engineer business strategy to accelerate progress.
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Enhancing current capabilities
Specifying tools and processes
Build, develop, or re-build team
Planning activity roadmap
Re-inventing ways of working
Aligning internally to accelerate in the same direction
Analyze DNA of success - how to be successful
Understanding what’s holding you back from leaping
Scenario planning - what happens if you under or overextend your target
Risk analysis and analyzing learnings
a·nab·a·sis | əˈnabəsəs
Noun | Derived from Ancient Greek | To march forward and to progress
How we achieve progress
No two situations are the same. We build bespoke strategies around your specific moment, not a template.
No politics, just progress
No juniors playing quarterback
An extension of your team
Partners and not vendors
Wit and wisdom
Access to a network of experts
"In all things related to communication,
Ben Rosner is a savant."
Mark Goldberg
Senior Advisor, Apollo Global Management
“Anabasis stepped in during a pivotal inflection point within the company’s lifecycle where we had Series C goals, but Series A marketing capabilities. Together, we were able to create an integrated marketing approach and deliver 10x customer acquisition.”
Javier Benson-Glanz
Chief Operating Officer, Cadre
“Anabasis Partners provided the advisory, strategic guidance, and hustle we needed to drive awareness and raise the firm’s profile. Building opportunities and continued momentum helped to keep growing our business.”
Katie Prentke English
Chief Marketing Officer, Harness Wealth
Meet our Principals
Vivienne Hsu
Vivienne Hsu is an FT Board Director qualified NED with 20+ years as a C-suite leader across B2B and B2C. From start-ups to scale-ups worldwide.
She advises PE, VC, hedge funds and institutional investors on sharpening GTM, marketing, comms, sales and due diligence for their portfolio companies, fuelling scaling, capital raises, value creation and M&A. Vivienne's hands-on experience spans advertising, healthcare, FMCG, automotive, energy, tech, financial services and professional services, where she's driven growth from early-stage ventures to listed companies.
Having worked at leading agencies like Ogilvy, Grey, TBWA and Cognito, she brings global networks and real-world strategies to boards and founders navigating fast growth or uncertain markets. Named among Europe’s Top 100 most influential women in start-ups and VC, Vivienne speaks on finance, fintech, emerging tech, marketing, comms and DE&I.
Vivienne has honours degree in Political Science and English from the University of Western Ontario
Ben Rosner
Ben Rosner advises CEOs and boards during crises, major litigation, and high-stakes transactions, where perception puts enterprise value at risk.
Ben was previously Head of Strategy and Crisis Communications for the Israel Defense Forces (IDF), advising senior generals and managing the military’s global narrative, including during the Oct 7 War.
Before that he was at FGS Global, one of the world's leading strategic communications firms, where he advised Fortune 500 companies through some of the highest-profile crises and transactions of the last decade, including Volkswagen's Dieselgate scandal and Takeda's $63B acquisition of Shire.
Ben began his career as a policy advisor and speechwriter at the Israeli Ministry of Foreign Affairs, and later as a political advisor at the Permanent Mission of Israel to the United Nations in New York City.
Ben earned an M.A. in International Affairs and Security Policy from Columbia University.